Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Level 1 8/17/22 8:38:54 AM Hi all, I have a merchandised eVar which captures a search term. eg. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Adobe Analytics. Click the desired tag property. . Adobe Experience League | Community | CommunityCommunity of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsAdobe recommends using eVars in most cases. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits. In this example, you would have two internal search phrase eVars and just have to label them correctly (i. Add a subcategory by concatenating the category and page name. Suppose you search for shoes and add a Reebok shoe to the cart, and then you also search for jacket and add a Reebok jacket to the cart. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; eVars and events in product variable are proceeded by 1&2. rudraWiley. here are some good resources to read more about: Implement a merchandising variable For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. (each breakdown. In web SDK implementation - Product string's issue with merchandising evar and events. Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. However, this isn't true. It has been implement using conversion variable syntax. Merchandising events are mapped to productListItems[]. Merchandising Variables: Unexpected Products. eVar (Merchandising) Last update: 2023-09-21. The following information describes how to begin creating a request, then provides links to more detailed information to complete the request. We are also using adobe client data layer and AEP Web SDK schema for data collection. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More. because bas. basically, a prop is a variable set on a single hit and only valid for the single hit. This is because the Merchandising eVar will be associated only with the Product related variables and not. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Creative Cloud Document Cloud Commerce Marketo Engage Workfronthi @vitalin58777 what metric are you loking at? pageViews, visits? and do you set the value in each hit, page view or just once per visit? I assume that the difference is based on how the eVars keep their value. Merchandising events are mapped to productListItems[]. Questions. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. Learn. Issue is if a customer purchase. Our setting of "Purchase" as a binding event was set up by a consultant quite some time ago. eVars are custom variables that you can use however you like. To record details about different products presented on the page we send 2 additional server calls. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. - 574185August 7, 2019. The products variable is defined with a value. To record details about different products presented on the page we send 2 additional server calls. Now since we have our reports in workspace built based on calculated metrics with segments, we want to create a segment that isolated revenue only for product type B. We have a adobe commerce website implemented with adobe experience platform connector extension and adobe launch. A page is loaded with multiple products displayed, it creates a 1st server call. To build a report for a Data Warehouse request: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. I need to capture the merchandising evar, - 190101 Hi Alxis, thank you for your answer. Hi vitalin58577727 I try to answer your question in short, even if it's not possible to fully answer the question - there are too many special cases. Have a nice day. A multi-year report on a large report suite can contain tens of billions of data rows. You should find the file "lookup. Allocation: 'First'. The "Merchandising Binding Event" drop-down will show the binding event selection; on clicking through it, you will see that "All" has been. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Unfortunately, I do not always fully understand that. This document outlines a number of use cases where Query Service makes use of this data and includes sample queries designed to work with your Adobe Analytics datasets. products is defined. 1 Answer. I can't really set the concatenated value of evar63 and the current date into s. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Now since we have our reports in workspace built based on. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. Hi Irina, Maybe I'm overlooking something, but If you need the Merch eVar and current date together for future classification, wouldn't a - 190101 Read real-world use cases of Experience Cloud products written by your peers an evar is used for merchandising. Populate campaign with a query string parameter. eg. 00;; someName =Item2" The issue is that either the proper eVar isn't being declared (and the entire "s. In the top menu, click Admin > Data Feeds. The Products Variable (s. ssh directory within the root directory of the user you log in. Read real-world use cases of Experience Cloud products written by your peersHi k61152442 , With conversion variable syntax for Merchandising eVars, the "Binding Events" have to be selected from the drop-down (that can be selected after checking the box for "Merchandising Bending Event"). A deep dive into the concepts behind merchandising eVars and how they process and allocate data. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. A page is loaded with multiple products displayed, it creates a 1st server call. x. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. . Its primary purpose is to segment conversion success metrics in custom marketing reports. In this use case you should not use multiple eVars. Hi , We are not using events in our code. add it to cart. I'm not sure if i know how to implement your suggestion. I'm not sure what you mean by: Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? Even on the purchase page, you would still want to use Merchan. SOLVED Finding Method of a product ---Dashboard, what meaningful elements to include. 18-11-2019 14:44 PST. Hi, Adobe Analytics begginer here. Allocation: 'First'. Normal eVar. Learn. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. i will use an other kind of separator maybe "+" to combine my data on this merchandising evar. Values passed into eVar variables follow the user for a. Hi everyone, Could you please help me with debugging the following issue. This means that you must create a mapping for each event and property to a corresponding Adobe Analytics event, prop, or eVar. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. It always happens after the first time you enable Merchandising on an eVar. Binding events are "prodView" and "scAdd". These are based on either an eVar or custom events. if yes, without the rest of the contextual merchandising data the value could be ignored. However, I see - 411904. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning Last update: 2023-09-21. com. that means, a value is set on a single hit and saved for later use. If you set an event in one of these fields, it is automatically included in the event string sent to Adobe. _experience. Best regards. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. If you work in retail, you’ve likely used or heard of the 4-5-4 calendar. For additional details, see Create a Data Warehouse request. Only normal evars can be uploaded via data sources. g. . It has been implement using conversion variable syntax. You can use it in the Hit level container to make your segment. Hi Ben, Not much use for the wider audience here but have a chat with JK about how ABG solved this issue for cover packages with categories. Learn how to provide XDM fields and sample queries to access the merchandising variables in your Analytics datasets. The ‘Instances’ metric shows the number of times a dimension was explicitly defined in an image request. Rim Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . An eVar can be visit-based and function similarly to cookies. Learn. It will break - 190101Hi Francois, I think the merchandising evar should be available in the 'Dimensions' category when you are in the segment manager. Any event is hit based, it does not persist after the hit. Go to the Rules tab, then click the desired rule (or create a rule). The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a. I appreciate for your time thank you. Everything was flat in Adobe Analytics…. In previous versions of Adobe Analytics, it had special treatment where it could be used as a breakdown to most dimensions. Also, all products in a cart. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. eVars take at least 30 minutes to appear in reporting. SOLVED In web SDK implementation - Product string's issue with merchandising evar and events. However, it attributes to the dimension item "None" unless all of the following happen on the same hit: The merchandising eVar is set with a value. Analytics Data Feed overview. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: all, I have a merchandised eVar which captures a search term. Hi Jennifer, and thank you for your answer! I looked at your observation in my setup, and I have chosen the right eVar. The interesting thing I saw was, we tracking a search page load as an event. Customize the Calendar. After I've saved, it changes to Conversion Variable Syntax. Read real-world use cases of Experience Cloud products written by your peersThere's an "Adobe Analytics ExperienceEvent Template" field group within XDM schema which has all the required field to track Analytics data. If you do not do that then it will not work. This is super usefulOh. Once you have set the eVar, each product viewed will have a its own Pricing State value and Adobe Analytics will wait and see which products are. Just wanted to add that all the variable/event number lookup file are sent inside the ZIP file with Data Feed files. It means that you can set multiple value for different product for a single customer. In Adobe implementations, attaching an eVar value to the s. it is a boon for a retail implementer where he has. But in the evar report, for the keyword against visitors, then 99% are unspecified. I appreciate for your time thank you. Variable used in the Visit number dimension. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example: When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. As you described: Pages Prop1 Evar1 Evar2 Order - 279753For more information on file formats and the DB VISTA upload process, refer to the DB VISTA Introduction to DB VISTAwhite paper, which can be found in the Adobe Suite Help site by going to Supporting Docs > White Papers. Learn how to provide XDM fields and sample queries to access the merchandising variables in your Analytics datasets. g. products string (and s. As long as it is always different products, they will not overwrite each. The expectation is that you manage the files on the FTP account to ensure that the integration has enough space on the FTP account to receive the data. If you search for item A, go to product A page (price $50), add it to cart. Just gathering info here - what's the current limitation(s) in setting your internal campaign variable to a standard non-merchandising eVar? Based on the current information provided, it looks like it would be the simplest solution. The other option is to set what I call a “fake” product. Expiration: 'Purchase'. Then search for item B, go to product B pa. This value remains tied to that product, even if one or more new values are later set for that p. Go to the Rules tab, then click the desired rule (or create a rule). eg. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Alexis CazesIt was more meant as: a Data Warehouse request can get you all the data you want related to the Merchandising eVar, including the date - 190101Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. These are based on either an eVar or custom events. Hi Irina, Maybe I'm overlooking something, but If you need the Merch eVar and current date together for future classification, wouldn't a - 190101Read real-world use cases of Experience Cloud products written by your peersan evar is used for merchandising. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example:Custom variables that tie to the products dimension. Learn ways to implement Adobe Analytics. Values passed into eVar variables follow the user for a. Learn. Find the Merchandising eVar instance for each lookup value in the. Props have the ability to become list props, which accept multiple values in the same hit. Here we can see that we are manually assigning the product category of “Lighting” to the product “Fan-11980” at the time of Cart. Is your eVar set up as a Merchandising eVar? If set up in Product Syntax, it cannot be set in Processing Rules since the eVar must be passed as part of the s. The value ‘ ’ was sent during data collection, escaped by Adobe. Following are some best practices for data feed processing and delivery. Custom variables that tie to individual products. products=”;Fan-11980;;;;evar1=Lighting”. For example, ‘snow’, ‘Snow’, ‘SNOW’, and ‘sNow’ are all considered the same value. Classifications can be used on most custom dimensions, such as Tracking code, props,. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar:Data from selected Adobe Analytics report suites is transformed into XDM ExperienceEvents and ingested into Adobe Experience Platform as datasets. You can request reports to display advanced data relationships from raw data based on your unique questions. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsMetric type. In this case, you would have to track each line separately, also, if each line is "45" you would have had to track "45" - 608679@Vam27 - You're on the right track with merchandising eVars, but I would suggest the product syntax over event binding. eVar17, eVar19, event52) are different than the raw data identifiers in the database. Click Rerun. You can set an eVar to a value or a data element. . 00;;eVar5=Item2") I created - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. Merchandising eVar are assign to a customer and to a specific product id of this customer. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: Hi all, I have a merchandised eVar which captures a search term. Example: I want to know what percentage of sales are gift wrapping. Drag any segments, metrics, and dimensions into the builder. Adobe recommends using this plug-in if you want to easily add product syntax merchandising. I have it set as 'First' allocation because of Adam's article, and how it enforces as a 'tiebreaker'. For additional details, see Create a Data Warehouse request. I have a question about merchandising evar. _atag. on the other hand the evar keeps the - 272485Sign In. Before creating a Data Warehouse report, see if the information you are looking for is already available in reports. The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. This column uses a non-standard character limit of varchar (244) to accommodate back-end logic used by Adobe. Hi. products' attributes. In short: You can neglect props, you only need them if you need a pathing report. Each eVar is represented by a number. That format is correct (again assuming that those eVars are merchandising. Then, I have. In the current version of Adobe. products get to be so long (mostly because they want the page title included in he merchandising eVar). In Adobe Analytics, a Merchandising Conversion Variable can be setup to record this. I need to capture the merchandising evar, - 190101 Hi Harry, Thanks for your reply. Set the product view event from the product overview page. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. products syntax is perhaps the trickiest one to get right. Event85 is specific to different values of evar63 - it may be omitted or it may be set to event85=2. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. as said I ask the StatusCoder page and save it in two different variables. I have created a processing rule to track the Order ID from the data layer. 5. RE: Overwrite merchandising evar to another variable - that sounds promising! I'm not sure why, but it doesn't work for me. s. Internal Search Phrases-Merchandising & Internal Search Phrases). if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. Reports & Analytics: Click Analytics > Reports, open an existing report and click the Segments. This is super useful Oh. that means, a value is set on a single hit and saved for later use. A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports. This only impacts data sent to or retrieved from Adobe Analytics using SFTP. events=”scAdd”. These metrics are the same metrics used in standard Analytics reporting. Level 3 15-10-2015 19:26 PDT. com using your Adobe ID credentials. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; eVars and events in product variable are proceeded by 1&2. These are based on either an eVar or custom events. I am trying to create a conversion variable from a dataLayer object on my site. I have enabled one eVar5 as merchandising eVar with product syntax. Hi k61152442 , With conversion variable syntax for Merchandising eVars, the "Binding Events" have to be selected from the drop-down (that can be selected after checking the box for "Merchandising Bending Event"). Go to the Rules tab, then click the desired rule (or create a rule). adobe. I have configured event to count products quantity in product syntax and validated the same in server call and image requests for both app and web. Product Merchandising can be used. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. . Manage data using components like Segments, Calculated Metrics,. Use AEP Launch/Data Collection: Launch makes it much simpler for you to adopt Adobe Analytics and integrate it with other Experience Cloud solutions like Adobe Target, Adobe Audience Management. You definitely want to use Merchandising eVars for the additional items you want to track. Adobe Analytics. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101 Sign In. Merchandising Conversion Variable (eVar) with "Most Recent" allocation and "Hit" expiry: Custom Dimension (product-scoped). Great! I'm glad its working now - 608679The Merchandising Evar has a value; We've been instructed by Adobe to use an incrementing dummy product value (prodmerch#) in the product string, along with an event (event48 'Merchandising Instances), to capture instances against any Merchandising Evar. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a. You establish a relationship between a variable value and metadata related to that value. . . A binding event is set. The other alternate (while we wait for sub hit) is to use data feeds in a data lake (assuming your client is using a lake). Learn. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. To configure scheduling options for a Data Warehouse request: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. Category (optional): The product category. Merchandising tracking within Adobe Analytics is one of the most powerful features of the tool when used in conjunction with the standard DMPG Data Layer Framework or an equivalent W3C specification Data Layer. Product Brand, e. products) are set at the same time. event901to1000. Adobe Analytics. Syntax: 'Conversion Variable Syntax'. Common uses cases for processing rules. products isn't available in processing rules). In Workspace I can add a filter on Product, which brings back the correct tab. tsv" after extracting the Data Feed ZIP file. Read real-world use cases of Experience Cloud products written by your peers Right now, the Merchandising eVar is failing because Adobe really doesn't know where to put it. In September 20, 2022, Adobe Analytics will upgrade its Secure File Transfer Protocol [SFTP] services in order to provide improved security for file transfers. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. . Locate the eVars section. Adobe offers several functions and methods that you can use in your implementation. The outlined approach will not work at this time through processing - 190101We've got a pretty successful system set up, and it works, but the values in s. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. 2K. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. These are based on either an eVar or custom events. . Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Cheers!Order ID unspecified for adobe commerce implementation. _experience. Let me restate--My question is very simple we have. If you do all that then it should work. Adobe Analytics allows for only one Expiration setting at a time, per eVar. There is no limit for report suites in Adobe Analytics. For a better use case, I renamed this one to differentiate from the rest. Data warehouse reports are emailed or sent to a cloud storage provider, and may take up to 72 hours to process. Data feeds do not contain a service-level agreement unless explicitly stated. The default Adobe Analytics configuration will return only generic information about the device, such as device type, OS, browser, etc. 8. products is very particular. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. This help page describes how merchandising eVars work as a dimension. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. User. Using this syntax, if a Cart Addition occurs, you can set your Cart Add Success Event and Merchandising eVars as shown in this example: s. Adobe supports the export of Data Warehouse requests to SFTP servers, as described in SFTP in the article, Configure a report destination for a Data Warehouse request. 1K views 2 years ago SDEC In this SDEC session, Adam Greco will review the basics of. . Topics: Dimensions. RimDo you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. In Adobe Analytics, if an eVar is set as Merchandising with "Conversion Variable Syntax", but "Merchandising Binding Event" is not set (defaults to "Binding Events"), what will the binding events be? Screenshot: Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. Locate the Events section. In this example, you would have two internal search phrase eVars and just have. Adobe Analytics. If you search for item A, go to product A page (price $50), add it to cart. To do this,. Experience League. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. BR, VitaliIn Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. This means that the file is sent to one of Adobe’s servers using normal FTP. The first option is to set two eVars – one with Merchandising and one without. shoe brands (Nike, Adidas, Reebok, etc. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. Once all these actions are there in the same hit, In. You can pullout the data feed with columns like transactionid, post_transactionid, evar and post_evar(being used for breakdown) to check if they are tied wi. Best regards. Segmentation: Focus on a subset of your data. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. products without a quantity or price, but you also need to set either an increment event, a merchandising eVar, or. I also have a Product ID eVar associated with the same event. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding e. - 403129Metrics. Latency directly impacts processing time for data feeds. . Adobe Analytics. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example: Custom variables that tie to the products dimension. Evars: to me these are the real powerhouse items in adobe analytics. Courses Tutorials Events Instructor-led training View all learning optionsHi , Good Morning Thanks. Great! I'm glad its working now - 608679Hi All, I have a Product Position Rank (ex. Adobe Engineering Services offers custom projects that use both FTP and SFTP. . . Adobe Analytics. Merchandising evars can not be uploaded via data sources. This raw data can be used in other platforms outside of Adobe to use at your organization’s discretion. What could be the possible reason behind this? The processing rule is mapped exactly same for both with same context data. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. One is as you said, to use Merchandising eVars. We need to - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Adobe Analytics Champions applications are now OPEN! Applications are open through June 2nd. . In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Data feeds are a powerful way to get raw data out of Adobe Analytics. High cardinality tables can also sometimes lead to hash collisions that can make the interpretation of data quite challenging. There are screenshots below for app and web calls validated: App: Web :Backslash. These are based on either an eVar or custom events. Clean up misspelled site sections. Any advice? JaronSign In. Custom variables that tie to individual products. Values passed into eVar variables follow the user for a. However, there is no. I am not sure if I use merchandising eVar though? Hi guys, Basically we use a merchandising eVar to capture product type on some product interactions. But the data is still missing, although the merchandising eVar is also configured and its data is fine. I believe you make reference to the Merchandising eVar using product syntax: - 445003. My Code Syntax: cdata. 2. Then you need to enable it. Description. If you use “Product Syntax”, you should not see any instances for the eVar at all. For merchandising variables using conversion variable syntax, instances are counted each time the eVar is set. In this particular question, there is an internal campaign. you could even drop the "Conversion Variable Syntax" (as in not make this a Merchandising eVar) Since the Order ID applies to the entire order, and it's being set on the purchase event, it doesn't really need to be specifically stitched to the Products tracking. Created for: User. Should I keep "Expire After: Hit" or "Expire After: Visit"? I'm asking, because this Report Suite has other va. Sends the report as a one-time report. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. Sign In. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. Adobe Analytics | Merchandising eVars - Adam Greco Search Discovery 715 subscribers 2. You can capture these filters in evar, but set the evar has a merchandising evar. a shoe cannot be both Nike and Adidas. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. In a report we need information recorded in the first call and in the second and third calls to be associated. blog of merchandising eVar. Example: I want to know what percentage of sales are gift wrapping.